Product & Brand Management

Modules - 17

Video Tutorial Duration - 02:56:42 Hours

Study Material - 115 Pages

Subjective Q/A - 160

Practice Interview Questions - 169

Validity - Lifetime

Certificate - Yes

What will you learn

  • Product Management: Basic Concepts
  • Product Life Cycle (PLC)
  • Product Line Decisions
  • Product Portfolio
  • Organizing for New Product Development
  • Generation, Screening and Development of New Product Ideas
  • Concept Development Testing and Physical Development of the Product
  • New Product Launch
  • Branding Concepts and Evolution
  • Brand Equity
  • Brand Building Blocks: Identity Image and Positioning
  • Brand Architecture and Brand Extension
  • Enhancing Brand Equity
  • Managing Brands Over Time and Across Geographies
  • Measuring Brand Equity

Neeraj Publications

₹99

Modules

17

Video Duration

02:56:42 Hours

Study Material

115 Pages

Subjective Q/A

160

Practice Interview Questions

169

Validity

Lifetime

Certificate

Yes
Remove from cart Add to cart Buy now

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