What will you learn

• Sales Management-Role, Nature and Ethics
• Diversity of Selling Situations
• Theories of Selling and Selling Process
• Communication Skills
• Negotiation Skills
• Merchandising and Managing Sales Displays
• Recruitment, Selection and Training of the Sales Force
• Compensation Management
• Sales Leadership: Motivation, Coaching and Counselling
• Evaluation of Salesforce and Monitoring
• Sales Planning, Forecasting and Budgeting
• Territory Management and Sales Quota
• Sales Organization
• Sales Control, Analysis and Sales Audit