Academic Advisor - Gaurav Sahni

Post Graduate in Journalism and Mass Communication, Editor/Author for Leading National Newspaper

Introduction

Welcome to the Media and Communication Skills online course! In today’s interconnected world, effective communication is crucial, and media plays a pivotal role in shaping public opinion and culture. This course delves into the fundamental concepts of communication, exploring various mass media platforms and their unique characteristics. You will learn the art of writing for mass media, from crafting compelling advertisements to creating engaging TV storyboards and scripts for radio and television. We will discuss the ethics in advertising and the nuances of editorial writing and news reporting. The course also covers the essential skills for editing both print and online media. As we move into the digital age, you will gain insights into the types of social media, the transformative power of the World Wide Web, and the profound impact of the internet on journalism. Additionally, we will explore the implications of social and cyber media in contemporary communication.

What You Get in This Course?

1. Module-Wise Study Material: A structured approach to learning, with In-depth Study Materials provided for each module to understand the topic better in an easy format.
2. Video Tutorials: Module-wise video tutorials that explain each topic briefly through textual, pictorial and graphical with audio explanation representations to enhance your learning experience.
3. Important Questions with Answers: This section includes essential questions with their answers for each module to solidify the student’s knowledge.
4. Practice MCQs: After studying each module the student can check their understanding with a practice MCQ quiz designed to reinforce learning.
5. Final Exam Quiz: A comprehensive quiz at the end of the course to test the student’s overall Study and Knowledge of the course
6. Course Completion Certificate: A Course Study Completion Certificate is awarded upon achieving at least 40% marks in the Final Exam Quiz.

What will you learn

• The Concept of Communication
• Mass Media and Communication
• Characteristics of Different Mass Media
• Writing for Mass Media
• Types of Advertising
• Public Service Advertisements
• TV ADS and Story Boards
• Ethics in Advertising
• Script Writing for Radio and TV
• Writing for News
• Editorial Writing
• Editing for Print and Online Media
• Types of Social Media
• The World Wide Web
• Internet and Impact on Journalism
• Impact of Social and Cyber Media