Academic Advisor - Dr. Avneet Kaur Bhatia

Associate Professor, BVICAM, New Delhi | Anchor & Bulletin Editor, Doordarshan News, PhD in Journalism & Mass Communication

Introduction

This online course on Basics of Mass Communication offers a comprehensive introduction to the dynamic world of communication and media. Designed for beginners, the course spans traditional, print, broadcast, and new media, exploring their evolution, roles, and influence in society. Learners will gain insight into mass communication theories, the functioning of print media, radio, television, and the rapidly expanding digital landscape. Key modules cover core areas such as reporting, editing, advertising, public relations, and photography, equipping students with foundational skills and knowledge. Special emphasis is placed on the role of media in development, cultural expression through traditional media, and employment avenues across media industries. By the end of the course, students will have a well-rounded understanding of how media shapes public opinion, informs society, and creates career opportunities in today’s information-driven world.

What You Get in This Course?

1. Module-Wise Study Material: A structured approach to learning, with In-depth Study Materials provided for each module to understand the topic better in an easy format.
2. Video Tutorials: Module-wise video tutorials that explain each topic briefly through textual, pictorial and graphical with audio explanation representations to enhance your learning experience.
3. Important Questions with Answers: This section includes essential questions with their answers for each module to solidify the student’s knowledge.
4. Practice Interview Questions: After studying each module, check yourself with practice questions that will prepare you for job interviews & real-world scenarios.
5. Final Exam Quiz: A comprehensive quiz at the end of the course to test the student’s overall Study and Knowledge of the course
6. Course Completion Certificate: A Course Study Completion Certificate is awarded upon achieving at least 40% marks in the Final Exam Quiz.

What will you learn

• Introduction to Communication
• Mass Communication
• Role and Impact of Mass Media
• Development Communication
• Introduction to Print Media
• What is News?
• Reporting and Editing
• Language Press in India
• Characteristics of Radio
• The Radio Station
• Formats of Radio Programmes
• Radio Programme Production
• Television in India
• Role of Television as a Mass Medium
• Television Channels
• Television Programme Production
• Advertising: An Introduction
• Advertising: An Industry
• Public Relations: An Introduction
• Public Relations: Tools
• Characteristics of New Media
• New Media: The Industry
• New Media: Target Audience
• New Media: Employment Opportunities
• Introduction to Traditional Media
• Types of Traditional Media
• Comparison of Traditional Media with Electronic Media
• Communicating through Traditional Media
• Introduction to Photography
• The Camera
• Photojournalism
• Role of a Photojournalist